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Even with new products launched under his watch, like the iMac and the PowerBook G3 and an online store, Apple still relied heavily on big-box computer and electronics stores for most of its sales. There, customers continued to deal with poorly trained and ill-maintained Mac sections that did not foster customer loyalty to Apple and did not help differentiate the Mac user experience from Windows. This “provided a powerful profit motive to convert customers interested in buying a Mac into the owners of a new, cheaply assembled, house brand PC”.

Tim Cook , who joined Apple in as Senior Vice President for Worldwide Operations, announced the company would “cut some channel partners that may not be providing the buying experience [Apple expects].

We’re not happy with everybody. Between and , the number of Mac authorized resellers dropped from 20, to just 11, The majority of these were cuts made by Apple itself.

Jobs proclaimed that Apple would be targeting Dell as a competitor, with Cook’s mandate to match or exceed Dell’s lean inventories and streamlined supply chain. Jobs made an open statement to Michael Dell , “with our new products and our new store and our new build-to-order, we’re coming after you, buddy.

Jobs did a study for stand-alone “store within a store” for 34 sites in Japan. These sites were designed by Eight Inc. CompUSA was one of the few retailers that kept its Apple contract by agreeing to adopt Apple’s “store within a store” concept designed by Eight Inc.

However, the “store within a store” approach did not meet expectations, in part because the Apple section was in the lowest-traffic area of CompUSA stores.

CompUSA president Jim Halpin, who proclaimed that he would make Apple products his top priority, was forced to resign a year later. Apple then added Best Buy as a second authorized reseller. Dell responded: “I’d shut it down and give the money back to the shareholders”. This angered Jobs, due to Dell’s success with its online store originally built by NeXT , his former business that Apple acquired to bring Jobs back. A team of Apple and NeXT employees spent several months building an online store that would be better than Dell’s.

On November 10, , Steve Jobs announced the online store at an Apple press event, and during his keynote speech, he said: “I guess what we want to tell you, Michael, is that with our new products and our new store and our new build-to-order manufacturing, we’re coming after you, buddy.

In August , Apple revamped the online storefront, removing the dedicated “Store” tab and making the entire website a retail experience. Jobs believed the Apple retail program needed to fundamentally change the relationship to the customer, and provide more control over the presentation of Apple products and the Apple brand message. Jobs recognized the limitations of third-party retailing and began investigating options to change the model.

The retail and development teams headed by Allen Moyer from The Walt Disney Company then began a series of mock-ups for the Apple Store inside a warehouse near the company’s Cupertino headquarters. Several publications and analysts predicted the failure of Apple Stores.

Then-CEO Steve Jobs said that “People haven’t been willing to invest this much time and money or engineering in a store before”, adding that “It’s not important if the customer knows that. They just feel it.

They feel something’s a little different. Apple has since re-established ties with major big box retailers like Best Buy and Staples. In an interview with Funke Mediengruppe in May Deirdre O’Brien commented, “Apple is sticking to its plan to open more stores around the globe in the future.

Apple Stores have considerably changed the landscape for consumer electronics retailers and influenced other technological companies to follow suit. The publication also wrote that “Apple salespeople are generally more knowledgeable, the products themselves are generally higher quality, and the stores are more appealing, aesthetically and practically.

In October , reports surfaced that Steve Jobs and his retail team would help “drastically overhaul” Disney Stores. His involvement was described by The New York Times as “particularly notable”, given his work on the “highly successful” Apple Stores and his election to Disney’s board of directors in Many other electronics retailers from around the world such as Huawei, Samsung, Xiaomi started to follow the designing trend of Apple Store.

In May , Apple significantly redesigned its Union Square Apple Store in downtown San Francisco , adding large glass doors for the entry, open spaces with touch-sensitive tables and shelves for product displays, and rebranded rooms for the store.

The “Genius Bar” becomes the “Genius Grove”, a tree-lined area for help and support. In April , Apple announced that its “Today at Apple” educational sessions, which launched with its Union Square redesign in and offer more than 60 free hands-on sessions for creative skills, will also be expanded to all of its stores. All Apple Stores feature a Genius Bar, where customers can receive technical advice or set up service and repair for their products.

The Genius Bar provides hardware service on products that are not classified vintage or obsolete. If the in-house technician needs to send the affected device to an Apple Repair Center, most repaired or replaced iPhones will be returned or ready for pickup in approximately 3 business days. Customers can come in and receive free training from a Creative in more than 60 different sessions.

Topics include basic device knowledge, Apple’s professional film, and music editing software, coding for kids, and tools for using Apple products in classroom-based learning. The largest Genius Bar in the world is located in Amsterdam. Apple Store openings and new product releases can draw crowds of hundreds, with some waiting in line as much as a day before the opening.

At the time, the store was the only place in the world where Apple merchandise could be purchased, including T-shirts, mugs, and pens. In July , an American expatriate blogger who lives in the southwestern Chinese city of Kunming reported on her discovery of what she called “the best ripoff store we had ever seen”—a fake Apple Store, complete with the glass exterior, wood display tables, winding staircase and large promotional posters found in legitimate Apple Stores, and with employees wearing lanyards and the same T-shirts as actual Apple Store employees.

According to The Wall Street Journal , unauthorized Apple resellers are found throughout China; the blogger’s original post noted that two such stores were located within walking distance of the first knockoff, one of them with a misspelled sign reading “Apple Stoer”.

The operators of that store had applied for a reseller license from Apple. From Wikipedia, the free encyclopedia. Retail store chain for Apple products. This article is about the retail chain by Apple. For other uses, see Apple Store disambiguation. Computer hardware Computer software Consumer electronics Distribution.

Cupertino, California , U. See also: Apple worker organizations. Main article: Genius Bar. Wikimedia Commons has media related to Apple Store. Apple Inc. Archived from the original on February 15, Retrieved April 3, September 4, Archived from the original on September 2, Retrieved July 12, Archived from the original on July 26, Retrieved July 28, Archived from the original on February 5, Retrieved March 23, Business Insider.

Axel Springer SE. Archived from the original on March 24, Cult of Mac. Archived from the original on March 23, Archived from the original on December 6, Retrieved December 6, The New York Times. Archived from the original on December 7, The Next Web. Archived from the original on October 26, Retrieved May 6, Archived from the original on June 12, Archived from the original PDF on September 3, Vox Media.

Archived from the original on April 2, Archived from the original on February 18, The Philadelphia Inquirer. Philadelphia Media Network. Archived from the original on September 10, Archived from the original on February 4, Archived from the original on June 24, Retrieved May 26, International Data Group. Archived from the original on June 22, Time Inc. Archived from the original on May 25, Apple Newsroom.

January 30, The Daily Telegraph. Archived from the original on December 24, Archived from the original on September 12, Archived from the original on August 27, The Guardian. Archived from the original on July 15, May 30, Archived from the original on May 30, Retrieved June 3, Archived from the original on July 16, Retrieved April 26, Retrieved April 20, Apple, Inc.

Archived from the original on October 21, Retrieved November 8, Retrieved May 29, Archived from the original on November 8, Archived from the original on November 9, July 21, Retrieved May 25, August 27, April 5, Retrieved June 30, Archived from the original on March 5, Retrieved June 22, Archived from the original on January 16, Retrieved January 16, The software allows users to log and transfer video onto a hard drive internal or external , where it can be edited, processed, and output to a wide variety of formats.

Since the early s, Final Cut Pro has developed a large and expanding user base, mainly video hobbyists and independent filmmakers. It has also made inroads with film and television editors who have traditionally used Avid Technology ‘s Media Composer. It comes with a range of video transitions and a range of video and audio filters such as keying tools, mattes and vocal de-poppers and de-essers. It also has multiple color correction tools including color wheels, sliders and curves, video scopes and a selection of generators, such as slugs, test cards , and noise.

The legacy v. The browser, where source media files or clips are listed, replicates the editor’s traditional film “bins” or stacks of videotapes. The Viewer, where individual media files can be previewed and trimmed, replicates the source monitor of older tape-based systems. The Canvas replicates the “program” monitor in such systems, where the edited material is viewed. The Timeline , where media are assembled into a sequence , replicates the physically edited film or master tape of earlier systems.

There is also a small Toolbox window and two audio-level indicators for the left and right audio channels. Both the Viewer and Canvas have a shuttle interface for variable-speed scanning, forwards or backwards through a clip and a jogging interface for frame-by-frame advancing. As in most digital non-linear editing applications, the Browser is not an interface to the computer’s file-system.

It is an entirely virtual space in which references to clips aliases are placed for easy access, and arranged in folders called ‘bins’. Since they are only references to clips that are on the media drive of the computer, moving or deleting a source file on the media hard drive destroys the link between the entry in the Browser and the actual media.

This results in a ‘media offline’ situation, and the media must be ‘reconnected’. Final Cut Pro can search for the media itself, or the user can do this manually.

If multiple clips are offline at the same time, Final Cut can reconnect all the offline media clips that are in the relative directory path as the first offline media clips that is reconnected. The browser has an ‘effects’ tab in which video transitions and filters can be browsed and dragged onto or between clips.

The canvas outputs the contents of the Timeline. To add clips to the Timeline, besides dragging them there, it is possible to drag clips from the Browser or Viewer onto the Canvas, whereupon the so-called ‘edit overlay’ appears. The edit overlay has seven drop zones, into which clips can be dragged in order to perform different edits. The default is the ‘overwrite’ edit, which overwrites at an in point or the space occupied after the playhead with the incoming clip.

The ‘insert’ edit slots a clip into the sequence at the in point or playhead’s position, keeping the rest of the video intact, but moving it all aside so that the new clip fits. There are also drop zones to have the application automatically insert transitions.

The ‘replace’ edit replaces a clip in the Timeline with an incoming clip, and the ‘fit to fill’ edit does the same thing, but at the same time, it adjusts the playback speed of the incoming clip so that all of it will fit into the required space [in the Timeline]. Finally there is the ‘superimpose’ edit, which automatically places the dropped clip on the track above the clip in the Timeline, with a duration equal to the clip below it.

Unless an in or out point are set, all edits occur from the position of the playhead in the Timeline. Using the wireframe view on the canvas, the clip can be manipulated directly – dragging it around in the canvas to change its position, for example, or resizing it. Precise adjustment controls for these things are in the viewer.

The viewer has tabs for each channel of the selected clip’s audio, in which the waveform for the audio can be viewed and scrubbed, and where its volume can be keyframed. The filters tab is where effects for the clip appear and where their parameters can be adjusted and keyframed. If the clip selected is a generator such as an oval shape , a control tab appears for changing its geometrical properties. Finally, the viewer’s motion tab contains tools to adjust the scale, opacity, cropping , rotation, distortion, drop shadow , motion blur and time remapping properties of a clip.

Mini-timelines to the right of each parameter allow the property to be keyframed. Clips can be edited together in timelines called sequences. Sequences can be nested inside other sequences, so that a filter or transition can be applied to the grouped clips. The Timeline in Final Cut Pro allows 99 video tracks to be layered on top of each other. If a clip is higher [in the timeline] than another, then it obscures whatever is below it.

The size of a video clip can be altered, and the clips can be cropped, among many other settings that can be changed. Opacity levels can also be altered, as well as animated over the course of the clip using keyframes , defined either on a graphical overlay, or in the Viewer’s ‘motion’ tab, where precise percentage opacity values can be entered.

The compositing mode for a clip is changed by control-clicking or right-clicking on the clip and selecting it from the cascading contextual menu , or by selecting the mode from the application’s ‘modify’ menu. For either matte modes, the clip that will perform the key is placed overneath the fill clip on the Timeline.

Final Cut Pro uses a set of hot-keys to select the tools. There are almost keyboard commands that allow the user to increase the speed of edits. Randy Ubillos created the first three versions of Adobe Premiere , the first popular digital video editing application.

Macromedia could not release the product without causing its partner Truevision some issues with Microsoft, as KeyGrip was, in part, based on technology from Microsoft licensed to Truevision and then in turn to Macromedia.

The terms of the IP licensing deal stated that it was not to be used in conjunction with QuickTime. Thus, Macromedia was forced to keep the product off the market until a solution could be found. At the same time, the company decided to focus more on applications that would support the web, so they sought to find a buyer for their non-web applications, including KeyGrip, which by was renamed Final Cut.

Final Cut was shown in private room demonstrations as a 0. At the demonstration, both Mac and Windows versions were shown. The Mac version was working with a Truevision RTX dual-stream real-time card with limited real-time effects.

When no purchaser could be found, Apple purchased the team as a defensive move. In order that Final Cut Pro would be supported from the beginning with third-party self-paced and instructor-led training, Apple worked with DVcreators. Apple worked with DVcreators. After the introduction of Final Cut Pro, Adobe Premiere’s market share remained strong on Windows but began to decline on the Mac as its older codebase was more difficult to maintain.

The Oxygen Network was a beta site for Final Cut Pro in late through network launch in early In late , Independent Producer, Michael A.

He cited the relatively new platform hadn’t failed once while rendering his film, which was not what he experienced with Avid. After completing much of the leg work under a separate agreement between The Oxygen Network and his production company during beta testing of Final Cut he became an outspoken advocate.

The studio motion picture The Rules of Attraction was edited on beta versions of Final Cut Pro 3, proving to the film industry that successful pulldown matchback to 24fps could be achieved with a “consumer” off-the-shelf product. His advocacy of the product gave confidence to mainstream editors such as Walter Murch , that the product was ready for “prime time. In August , the application won a Primetime Emmy Engineering Award for its impact on the television industry.

Final Cut Pro 4 was announced in April It included three new applications: Compressor , used for the transcoding between video formats; LiveType for advanced titling such as the creation of animated lower thirds ; and Soundtrack , for royalty-free music soundtrack creation.

Apple pro training series final cut pro x pdf free

 
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